Believe it: 10 text over the summer can increase college enrollment by 10%. A joint effort between digital creative agency Huge, non-profit Civic Nation & the White House’s Office of Public Engagement, UP NEXT is a texting program designed to provide students with guidance on college. Today, you’ll hear from a professor whose research on texting inspired the Up Next program as well as a student who used Up Next during her senior year.
The Reach Higher initiative is the First Lady's effort to inspire every student in America to take charge of their future by completing their education past high school, whether at a professional training program, a community college, or a four-year college or university.
In our conversation with Reach Higher's Exec. Director Eric Waldo, Better Make Room's Don Yu & college student Darius Wesley, we talk about the inspiration behind the program, the impact that school counselors and mentors can have, and what advice they would give high school students today.